
There’s no denying that it was a terrible shirt. From a purely aesthetic perspective, I found it offensive – and that’s before we even get into the symbolic sexism people believed Dr Matt Taylor’s clothing choice demonstrated. I wonder who does the media training for the European Space Agency, because anyone vaguely cognisant of how the viral internet news cycle operates would immediately have earmarked a shirt covered in pictures of semi-naked women as a Very Bad Idea indeed.
Dr Taylor might now be wishing that he had taken a leaf out of Australian TV host Karl Stefanovic’s book. Stefanovic, it emerged this week, wore the same blue suit on air for a year and absolutely no one noticed. What freedom! How the women of the media world must envy him.