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26 June 2014updated 14 Sep 2021 3:22pm

Why wasn’t “Mrs Brown’s Boys D’Movie” shown to critics ahead of its release?

The trend for distributors to refuse advanced previews for critics speaks volumes about their attitude to the press - but it’s a risky strategy, and doesn’t always mean the film is a dud.

By Ryan Gilbey

It’s a shame that the distributor of Mrs Brown’s Boys D’Movie has decreed that the film should not be available to be reviewed in advance by the press. Admittedly some critics may regard this decision as less of a pity and more like a lucky escape. If you want to get some idea of why they feel this way, you don’t even to need to watch an episode of the BBC sitcom of which it is a spin-off. Just have a peek at the trailer. Though before you rush to judgement, do bear in mind that some terrific films have suffered from wretched trailers. The one promoting Tim Burton’s Sweeney Todd: The Demon Barber of Fleet Street famously didn’t even bother telling audiences that the movie was a musical containing almost no spoken dialogue whatsoever. So it’s perfectly plausible that whoever cut together the trailer for Mrs Brown’s Boys D’Movie neglected to include any of the moments that might be amusing. Or, for that matter, any excerpts which don’t resemble the comedic equivalent of nails dragging along a blackboard so intensely for the rest of time that the arrival of Armageddon would be greeted like a tall, cold drink at the end of a Saharan slog.

There are a number of reasons why I’m sorry that the film has been deemed too fragile for critical eyes, and none of them has to do with having strong feelings for or against the original sitcom. I can appreciate easily its end-of-the-pier, music-hall appeal, even if I am not one of those who has fallen for its raggedy charms. I can see that its creator and cross-dressing star, Brendan O’Carroll, is a canny entertainer who knows his audience. And I’ve met some intelligent people who adore it, such as the actor-writer-director Kathy Burke, who told me recently that she is a fan of the show. “I really love what Brendan has done,” she said. “Sometimes in our business we think we’re here to entertain each other and we forget there’s an audience at home. They’re the most important ones—not pleasing the Bafta panel that year.”

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