The car industry has long been at the forefront of manufacturing innovations. From the assembly line that made the Ford Model T, to the obsession with manufacturing quality that helped Toyota become a byword for reliability, the way cars are made has always been at the heart of the automotive industry’s development. As well as being a piece of unqualified good news for the manufacturing sector in this country, Jaguar Land Rover’s announcement last week of 1,700 new jobs at its facility in Solihull is also an exciting continuation of this story.
Jaguar Land Rover has always worked hard to develop highly advanced design and production capabilities in the UK. The latest expansion covers the development of car designs that can be quickly adapted to satisfy the rapidly changing demands of the market. Amongst other things, it is the company’s use of technology that makes such flexibility possible, empowering it to get products to market faster without compromising on quality. For example Jaguar Land Rover uses advanced, 3D design technology and immersive projections of virtual prototypes to rapidly assess and evaluate the impact of changes to the design of its vehicles. This empowers the company’s engineers to make alterations to the virtual vehicle, and simulate its operation, before the parts for the physical prototype are manufactured. It means that Jaguar Land Rover’s vehicles can be optimised for safety, style, efficiency and performance with much less physical testing than would historically have been necessary, accelerating their time to market and building their competitive edge.
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