Those who believe in climate change are losing the battle for public opinion. According to an Ipsos poll carried out in February on behalf of the advertising agency Euro RSCG, just 31 per cent of people believe that climate change is “definitely a reality”, down from 44 per cent a year ago. Corrosive cynicism is increasing: 50 per cent of adults in the UK believe that “politicians make a fuss about climate change in order to distract us from other issues”, while 47 per cent think that climate change is another “excuse to raise taxes”.
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