Having spent two weeks glued to the Olympics, I am as anxious as the next Brit that we don’t lose the impetus and continue the fabulous development of sport in Britain. But the last two weeks have demonstrated another area at which we beat the world hands down – one that will need just as much attention as our sporting endeavours if we are to continue our world beating performance.
The closing ceremony was a paean to Britain’s second largest industrial sector – the creative industries. We celebrated music, the performing arts, fashion, architecture, and design, all of which we are world leaders in. Add in film and video – who will ever forget Danny Boyle’s opening ceremony – and TV and radio – the BBC has had praise heaped on it from around the world – and you understand that both ceremonies are a demonstration of why the creative industries will be key to any economic recovery. Indeed, this is recognised at the highest levels of government – Vince Cable made a speech stating as much just a few weeks ago:
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