
Anyone who has seen the rash of cosmetic surgery adverts plastering the hoardings of London this year will be familiar with the notion that boobs, particularly expensively remoulded boobs, are the foundation of any modern woman’s confidence. I had no idea that this was meant so literally until I saw Katy Perry’s new music video, in which her breasts quite literally shoot jets of fiery self-esteem, prompting various young people in a generic eastern European city to make minor changes in their lives.
In the opening scenes of Firework — a clinically catchy pop excursion released last week to coincide with the height of the season during which Anglo-Saxons burn rockets, papier-mache terrorists and their principles — Perry wanders alone in an opulent ballgown on a balcony high above the city. The singer watches forlornly as young people face down a smorgasbord of personal difficulties: a young man is afraid to come out of the closet; a girl who is overweight is too shy to wear a swimsuit in front of her friends; a hipster-looking youth is getting mugged in a back-alley.