New Times,
New Thinking.

13 August 2012

Borderlands has a “girlfriend” mode, because all gamers are straight guys, amirite?

Videogames need to get past these kneejerk assumptions about their target market.

By Helen Lewis

OK, I’m not getting my controllers in a twist over this, but it is worth noting. When describing the sequel to Borderlands, lead designer John Hemingway told Eurogamer about a new character class called the Mechromancer, which makes aiming much less important. It’s designed for when you have a friend over to play, and they’re not very good, and need a bit of help.

Then he opened his mouth again, and inserted his foot:

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