What’s surprising about the election broadcasts of the main parties is that time has stood still. While this election may be won or lost on the modern battlegrounds of Twitter, YouTube or Mumsnet, the parties have all passed up the chance in their broadcasts to slam-dunk the basketball of politics through the hoop marked “zeitgeist” — by which I mean that none of them have gone for 3D. That said, I did catch a sulphurous whiff during the Conservative film, and the aroma of something stagnant during the Labour and Lib Dem contributions, so perhaps Odorama is making a comeback.
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