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  1. Business
28 May 2012updated 22 Oct 2020 3:55pm

Facebook eats itself

Social networking firm launches rival to Instagram, on which it just spent $1bn.

By Allan Swann

Facebook has launched its own smartphone photography application, just six weeks after its controversial $1 billion Instagram acquisition. But why would it want to effectively compete with itself?

Facebook’s new mobile photography app, simply named ‘Camera’, is the latest attempt by the company to better integrate its social media platform with smartphones – a weakness the company acknowledged in its recent – and troubled – IPO.

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