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20 June 2012updated 22 Oct 2020 3:55pm

Microsoft Surface: good name

Why the Surface will work.

By Richard Morris

Names are funny things. Take for example Starkiller”. It’s not a bad name. It’s pretty appropriate for a character in a Sci Fi story – probably a bad guy, someone you wouldn’t want to mess with. But the world would have been a poorer place if George Lucas had left the main protagonist of his most famous work with that moniker, instead of the more evocative (and appropriate) “Skywalker”.

Which is why I think Microsoft are wise to name their new tablet the Surface.

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