“Who wants to sit and watch an entire film about veganism?” These are the words of fictional activist Troye King Jones (John Macmillian) in Simon Amstell’s utopian mockumentary Carnage, an entire film about veganism now available on BBC iPlayer. It’s a sly wink to the audience, but also demonstrates Amstell’s goal in miniature – King Jones is reflecting on how his overly serious and moralising approach to vegan activism in his youth was misguided. It was only when veganism became fun, he explains, in the mid-2020s, that people started to listen.
Making veganism seem fun is no easy feat – the very word conjures ideas about restriction, denial, piousness and superiority. But Carnage has a dry, wicked sense of humour that’s contagious.
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