How are the parties’ economic promises playing out on social media?

If a single topic has dominated the pre-election debate, it has surely been the economy. That the UK is working its way out of the worst recession since the 1930s is well known – what remains uncertain is how quickly, or how effectively, the next government’s policies will accelerate this process.

Much of the debate is taking place on social media. “The economy” earned its place as a top trending topic on Twitter across the last 30 days, according to ElectUK, a new app from Tata Consultancy Services which is monitoring Twitter activity during the election campaign. The economy has made up almost a third (28.4 percent) of political Twitter chatter, only narrowly taken over by “health” over the past few days.