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14 November 2013updated 30 Jun 2021 11:51am

Life in the Freezer Cabinet: The strange tale of Iceland food

The cheap food store doesn't care for PR, and prides itself on transforming communities, one Bubble Bobble Prawn at a time.

By Rachel Cooke

Iceland Foods: Life in the Freezer Cabinet
BBC2

I’m a little obsessed with Iceland Foods: Life in the Freezer Cabinet (Tuesdays, 9pm). For a start there’s its title, which is moderately weird, given that there is no life at all in a freezer cabinet – such places being home only to frozen peas, fish fingers and, in the case of Iceland, a selection of slightly bizarre finger foods (to which I’ll return, with some gusto, shortly).

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