Jamie Oliver – like the poor he so adores – seems always to be with us; to be with us and to have been with us always as well, although it’s only 14 years since he first thrust his meat and two veg at us in the television series The Naked Chef. Since then, not a year has passed without some new Oliver production: cookery books, more TV, many Sainsbury’s advertising campaigns, restaurants, delicatessens, food product ranges and latterly a number of campaigns aimed at improving the eating habits of the nation, specifically its children.
Not content simply to gnaw the mound of bread he’s accumulated by giving supermarket endorsements, Oliver has committed himself to spreading the wholesome word: his Fifteen chain of restaurants aims to give a break to young folk who’re broken, by delinquency, addiction and poverty, by inserting them into the food industry as sous-chefs and so vastly improving their life chances.
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