The Prime Minister could declare war and no one would notice – goes an old Westminster joke, usually attributed to Tony Blair – as long as the announcement is contained in a speech entitled “Rising to the Skills Challenge”.
The point is not that Blair was an obsessive militarist (although his critics say he was). It is that worthy but vital things the government does go unreported. The Westminster news juggernaut doesn’t brake for policies that outrage no one. Journalists won’t read a speech about the skills challenge unless they are briefed by a reliable source that it contains a declaration of war.